Video - Claro tv+ App
ART DIRECTION + MOTION GRAPHICS + ANIMATION
The Creative Challenge
Claro TV+ offers a vast and dynamic content catalog. Our challenge was to visually translate this diversity, escaping the static nature of traditional digital showcases. We needed a piece that communicated variety.
The Technical Solution and Art Direction
Involved transforming classic movie cover iconography into narrative windows. With careful composition and fluid animation, we gave life to each miniature with internal editions using real excerpts from the productions.
Credits | Studio: DrPhibes | Client: Claro tv+ | Script: Fabrício Altran | Production: Renato Feijão / Denise Rosa | Edit: Pi Malandrino
Art Direction & Animation: Tiago Vargas | tunt.tv
